New User Growth — Doctors & All Roles
📈 Platform Adoption Is Accelerating
VIP has added 86 new doctors and 171 new users across all roles since launch. The October 2025 Cohort 4 onboarding drove the single biggest surge — 32 new users in one month — and new user additions have remained strong every month since. 116 users joined since October 2025 alone. The network is still growing.
Total New Doctors
86
Since Nov 2024 launch
Total New All Roles
171
Doctors + Members + Admins
↑ Network still growing
Peak Onboarding Month
32
October 2025 · All roles
↑ Cohort 4 surge
New Users Since Oct 2025
116
Last 5 months of onboarding
↑ Momentum sustained
Organization-Wide Usage — All Roles
Jan 2026 Peak (All Roles)
5,612
Best single month on record
↑ All-time high
MoM Growth (Dec→Jan)
+15.9%
4,842 → 5,612 sessions
↑ Sustained momentum
6-Month Growth
+172%
Jul 2025 → Jan 2026
↑ 2,080 → 5,612
Year-Over-Year
+7,917%
Jan 2025 (70) → Jan 2026 (5,612)
↑ Platform inflection
Doctor Usage Across the Organization
Jan 2026 Doctor Sessions
3,856
Doctor + Medical Director + Relief roles
↑ Best month ever
Doctor MoM (Dec→Jan)
+11.3%
3,465 → 3,856 sessions
↑ Consistent climb
Doctor 6-Month Growth
+166%
Jul 2025 → Jan 2026
↑ 1,451 → 3,856
Doctor YoY
+742%
Feb 2025 (355) → Feb 2026 (2,989)
↑ Compounding fast
6-Month Trend Deep Dive
📈 6-Month Acceleration Signal
From August to January, the platform added 3,545 sessions/month in incremental growth. Each month has been meaningfully higher than the last — this is not noise, it's a sustained acceleration driven by new cohort onboarding layering on top of Cohort 1's growing base.
Daily Usage — All Roles vs. Doctors (Dec 1, 2025 – Feb 24, 2026)
📅 Every Weekday. Every Week. No Exceptions.
Since December 1, 2025 — covering Cohort 4's first day live — the platform has been used every single weekday without exception. All-role daily average has grown from 155/day in December to 196/day in February. The top single day hit 291 sessions on Feb 16. 46 of 86 days exceeded 200 sessions. This is not a tool being piloted — it's a workflow your staff depends on daily.
Dec Avg / Day
155
All roles · Dec 2025
Jan Avg / Day
180
All roles · Jan 2026
↑ +16% vs Dec
Feb Avg / Day
196
All roles · Feb 2026
↑ +27% vs Dec
Peak Single Day
291
Feb 16, 2026 · All roles
↑ All-time record
👥 Non-Doctor Staff Are Building Their Own Habits
Members and Admins averaged 43 sessions/day in December, growing to 65/day in February — a +51% increase in just 12 weeks. On high-volume days like Feb 16, non-doctor staff accounted for 126 of 291 total sessions (43%). VetRec is no longer just a doctor tool. It's embedded across your entire clinic operation. 102 users across all roles were active in February 2026.
Doctor Cohort Lifecycle
📊 Survivors Get Better
Doctors who reach Month 6 on the platform nearly double their average sessions — from 20/month at onboarding to 40+ by Month 6 and 57 by Month 11. The doctors who stick around don't plateau. They compound.
Month 1 Avg Sessions
20
Per active doctor at onboarding
Month 6 Avg Sessions
40
+96% growth from Month 1
↑ Habit forming
Month 11 Avg Sessions
57
+183% growth from Month 1
↑ Power user territory
Clinic Performance
🏆 Top Clinic Spotlight
VIP - Dutchess County Animal Hospital is the network's standout performer — 4,610 all-time sessions, 13 avg visits/day, and the #1 phone calling adopter with 709 calls. They are proof of what full platform adoption looks like.
All Active Clinics Ranked
| # |
Clinic |
All-Time Sessions |
Progress |
Cohort |
Benchmark |
Onboarding Cohort Analysis
📊 Cohort Momentum
Every cohort is growing. Cohort 1 — 14 clinics live since March 2025 — scaled from 1,199 sessions at launch to 2,592 in January 2026, a +116% increase in 11 months. Cohort 2 tripled in just 3 months (541 → 1,732). Cohort 3 is building steadily. Cohort 4, just 3 months old, is finding its footing.
1
Pioneer Cohort
Live: March 2025 · 14 clinics
23,242
Total sessions since launch
M1: 1,199 → M11 peak: 2,592 (+116%)
2
Growth Cohort
Live: October 2025 · 8 clinics
5,735
Total sessions since launch
M1: 541 → M4: 1,732 (+220%)
3
Expansion Cohort
Live: November 2025 · 15 clinics
3,524
Total sessions since launch
M1: 637 → M3: 1,032 (+62%)
4
Newest Cohort
Live: December 2025 · 14 clinics
716
Total sessions since launch
M1: 229 → M3: 230 — early ramp
Usage by Cohort — All Role Types
👥 All Roles Included
The charts below show all platform users (doctors, medical directors, admins, members, and all other roles) — giving a full picture of how each cohort is engaging with VetRec across the entire clinic team, not just billing doctors.
Doctor Usage by Cohort
🩺 Doctor-Only Cohort View
Isolating billable doctor sessions by cohort shows that Cohort 2 is already tracking above Cohort 1's early trajectory on a per-clinic basis. Cohort 3 is growing month-over-month. The ramp is getting faster with each successive cohort.
Clinic-Level Breakdown by Cohort
Cohort 1 — Pioneer Clinics (Live: March 2025)
14 clinics · 23,242 total sessions
| # | Clinic | Mar | Jun | Sep | Oct | Nov | Dec | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Dutchess County Animal Hospital | 435 | 409 | 395 | 413 | 373 | 407 | 423 | 225 | 5,129 | ↑ Strong |
| 2 | Linden Heights Animal Hospital | 53 | 291 | 280 | 396 | 252 | 261 | 276 | 140 | 2,949 | ↑ Growing |
| 3 | Berkeley Heights Animal Hospital | 153 | 122 | 316 | 412 | 272 | 321 | 322 | 258 | 2,773 | ↑ Strong |
| 4 | Knoxville Pet Emergency Clinic | 236 | 245 | 136 | 164 | 127 | 205 | 251 | 229 | 2,585 | → Stable |
| 5 | Whippany Veterinary Hospital | 1 | 173 | 242 | 345 | 299 | 273 | 334 | 204 | 2,380 | ↑ Growing |
| 6 | Crestview Veterinary Hospital | 0 | 176 | 142 | 224 | 211 | 293 | 292 | 203 | 2,016 | ↑ Growing |
| 7 | El Paso Animal Emergency Center | 165 | 121 | 158 | 134 | 180 | 112 | 122 | 116 | 1,763 | → Stable |
| 8 | Port Isabel Animal Clinic | 1 | 8 | 157 | 147 | 232 | 263 | 283 | 209 | 1,723 | ↑ Strong |
| 9 | Magnolia Creek Animal Hospital | 33 | 16 | 108 | 129 | 110 | 96 | 115 | 90 | 987 | → Stable |
| 10 | Broadway Veterinary Care | 85 | 91 | 5 | 1 | 55 | 94 | 78 | 79 | 837 | ↕ Variable |
| 11 | Abingdon Square Veterinary Clinic | 26 | 54 | 63 | 85 | 89 | 102 | 95 | 90 | 682 | ↑ Growing |
| 12 | El Paso Animal Urgent Care West | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 10 | 13 | ⚠ Just Started |
| 13 | Animal Hospital of Padre Island | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | ⚠ Inactive |
| 14 | Boca Chica Animal Hospital | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | ⚠ Inactive |
Cohort 2 — Growth Clinics (Live: October 2025)
8 clinics · 5,735 total sessions
| # | Clinic | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Redlands Emergency | 170 | 221 | 347 | 627 | 547 | 1,913 | ↑ Strong |
| 2 | Falls Church | 108 | 159 | 349 | 353 | 236 | 1,206 | ↑ Growing |
| 3 | Centerville Square Animal Hospital | 146 | 183 | 193 | 201 | 170 | 945 | → Stable |
| 4 | East York Veterinary Clinic | 2 | 0 | 134 | 309 | 279 | 724 | ↑ Accelerating |
| 5 | New Castle Veterinary Clinic | 71 | 89 | 75 | 96 | 62 | 437 | → Stable |
| 6 | Spruce Hill Animal Hospital | 1 | 9 | 152 | 129 | 78 | 369 | ↓ Declining |
| 7 | Franklin Animal Clinic | 35 | 82 | 69 | 17 | 12 | 220 | ⚠ Dropping |
| 8 | Spring Oaks Animal Hospital | 8 | 15 | 1 | 0 | 0 | 24 | ⚠ Stalled |
Cohort 3 — Expansion Clinics (Live: November 2025)
15 clinics · 3,524 total sessions
| # | Clinic | Nov '25 | Dec '25 | Jan '26 | Feb '26 | All-Time | Trend |
|---|
| 1 | Alvin Animal Clinic | 267 | 326 | 451 | 286 | 1,353 | ↑ Strong |
| 2 | Chantilly Animal Hospital | 158 | 279 | 250 | 193 | 880 | ↑ Growing |
| 3 | Williamsburg Animal Hospital | 123 | 202 | 142 | 156 | 692 | → Stable |
| 4 | VIP Hardin Station Animal Clinic | 52 | 46 | 45 | 29 | 269 | ↓ Declining |
| 5 | Ark Animal Clinic | 0 | 3 | 105 | 118 | 226 | ↑ Accelerating |
| 6 | Animal Care Center of Aurora | 0 | 0 | 28 | 172 | 200 | ↑ Just Launched |
| 7 | Newton Veterinary Hospital | 15 | 0 | 0 | 33 | 54 | ↕ Inconsistent |
| 8 | Greenwood Village Veterinary Clinic | 20 | 10 | 6 | 0 | 38 | ⚠ Dropping |
| 9 | Springwood Veterinary Hospital | 0 | 0 | 5 | 2 | 7 | → Minimal |
| 10 | Bostic Veterinary Hospital | 2 | 0 | 0 | 0 | 2 | ⚠ Inactive |
| 11 | Companion Animal Clinic | 0 | 0 | 0 | 0 | 2 | ⚠ Inactive |
| 12 | Safe Harbor Animal Clinic | 0 | 0 | 0 | 0 | 1 | ⚠ Inactive |
| 13 | Claws & Paws Veterinary Hospital | 0 | 0 | 0 | 0 | 1 | ⚠ Inactive |
| 14 | Animal Hospital of Padre Island | 0 | 0 | 0 | 0 | 9 | ⚠ Inactive |
| 15 | Boca Chica Animal Hospital | 0 | 0 | 0 | 0 | 3 | ⚠ Inactive |
Cohort 4 — Newest Clinics (Live: December 2025)
14 clinics · 716 total sessions · 3 months in
| # | Clinic | Dec '25 | Jan '26 | Feb '26 | All-Time | Status |
|---|
| 1 | Dakota Veterinary Center | 91 | 61 | 42 | 212 | Active |
| 2 | Carnegie Hill Veterinarians | 66 | 61 | 22 | 165 | Active |
| 3 | Broadway Animal Hospital of Riverdale | 39 | 50 | 12 | 157 | Active |
| 4 | Animal Emergency Center of Killeen | 0 | 31 | 72 | 103 | ↑ Ramping |
| 5 | Pet Hospital of Redlands + Urgent Care | 16 | 33 | 39 | 88 | ↑ Ramping |
| 6 | Rockwall Urgent Vet | 6 | 20 | 30 | 56 | ↑ Ramping |
| 7 | El Paso Animal Urgent Care West | 2 | 1 | 10 | 13 | Early |
| 8 | Budd Lake Animal Hospital | 6 | 0 | 0 | 11 | ⚠ Stalled |
| 9 | Animal Emergency Center of Temple-Belton | 2 | 0 | 0 | 2 | ⚠ Stalled |
| 10 | Sunshine Animal Hospital | 1 | 0 | 1 | 2 | Minimal |
| 11 | Waco Animal Emergency Clinic | 0 | 0 | 0 | 2 | ⚠ Not Started |
| 12 | Animal Care Center of North Jersey | 0 | 0 | 0 | 1 | ⚠ Not Started |
| 13 | East Texas Pet Emergency Clinic | 0 | 0 | 1 | 1 | ⚠ Not Started |
| 14 | VIP Kingston Animal Hospital | 0 | 0 | 1 | 1 | ⚠ Not Started |
Time Saved — The ROI in Hours
⏱️ 2,138 Hours of Doctor Time Returned to Patient Care
VetRec calculates 10 minutes of documentation time saved per completed note. With 12,827 completed notes generated by VIP doctors since launch, the platform has returned an estimated 2,138 hours — or nearly 89 full working days — back to clinical care. And notes are accelerating: January 2026 alone generated 2,422 notes (403 hours saved in one month).
Completed Notes
12,827
Since platform launch
Hours Saved
2,138
At 10 min per note
↑ 89 full working days
Jan 2026 Notes
2,422
Best month ever
↑ 403 hours saved
Notes Growth
+3,085%
May 2025 (76) → Jan 2026 (2,422)
↑ Compounding fast
How Doctors Access VetRec
📱 Mobile-First, But Multi-Platform
Doctors are using VetRec however fits their workflow — mobile in the exam room, Chrome extension at the desk, and API integrations directly inside Vetspire and Cornerstone practice management software. 48% of sessions come from mobile devices, confirming real-time exam room use. 22% come through direct API integrations — the deepest possible signal of workflow embedding.
📱 Mobile (iOS + Android)
48%
724 sessions · 66 unique users
↑ Exam room use
🖥️ Web + Chrome Extension
29%
434 sessions · 40 unique users
↑ Desktop workflow
🔗 API Integrations
22%
Vetspire · Cornerstone · Impromed
↑ Deepest integration
🏥 Vetspire Users
26
Unique users via Vetspire API
↑ Native PIMS embed
Power Users & Engagement Depth
Power Users (10+ sessions)
107
All roles all-time
↑ 90% of active users
Doctor Power Users
66
Doctors with 10+ sessions
↑ 55% of all doctors
Avg Sessions (Power Users)
374
Doctor power users avg
↑ Deep daily habit
Active All 3 Weeks
54
Users active every week (last 30 days)
↑ 32 doctors, 22 staff
Note Generation by Type
🩺
81%
Medical Notes
20,159 generated
📋
10.6%
Records Recap
2,630 generated
💬
8.4%
Communications
2,080 generated
✨
0.1%
Insights
29 generated · New feature
💡 Quality Signal
24,898 doctor-generated notes for 24,574 doctor visits = essentially 1 note per visit. Doctors aren't just logging in — they're generating output every single session. This is the clearest possible signal of genuine daily workflow integration.
Phone Calling Usage
📞 Phone Feature Spotlight
Total call volume has grown +162% since June 2025 (31 → 81 calls/month in Feb). 769 total calls logged all-time by 15 unique callers. Dutchess County is the standout adopter with 709 calls — and they average 5 minutes per call, indicating genuine client communication value being generated through the platform.
64.1
Hours of Client Calls
Phone Adoption by Clinic
| Clinic | All-Time Calls | Status |
|---|
| Dutchess County | 709 | True Adoption |
| Linden Heights | 30 | Early |
| Abingdon Square | 4 | Minimal |
| Centerville Square | 4 | Minimal |
| Aurora | 2 | Minimal |
| Boca Chica | 2 | Minimal |
| El Paso Urgent Care West | 3 | Minimal |
| 31 other clinics | 0 | Not Started |
🎯 Biggest Untapped Feature
Most clinics have never made a single phone call through VetRec. Dutchess County's adoption shows what's possible. Replicating their phone usage across just 10 more clinics would 10x the current call volume.
2026 Growth Projections
📐 Methodology — Conservative Approach
Projections use a ~11% monthly growth rate — exactly half the actual average MoM rate observed Oct 2025–Jan 2026 (+21.5%). This deliberately accounts for natural plateau effects and seasonal variation. Even at this conservative rate, the trajectory is compelling.
Q1 2026 Projected
~17,200
Jan (actual 5,593) + Feb + Mar
Month breakdown
Jan: 5,593 (actual)
Feb: ~5,500 (proj)
Mar: ~6,100 (proj)
↑ +220% vs Q1 2025
Q2 2026 Projected
~22,600
April + May + June 2026
Month breakdown
Apr: ~6,800
May: ~7,500
Jun: ~8,300
↑ +31% vs Q1 2026
Q3 2026 Projected
~30,700
July + August + September 2026
Month breakdown
Jul: ~9,200
Aug: ~10,200
Sep: ~11,300
↑ +36% vs Q2 2026
⚡ If Current Rate Holds (+21% MoM)
At the actual observed growth rate (not the conservative halved rate), the platform would hit ~12,000 sessions in June 2026 and approach ~22,000/month by September 2026. The conservative projections above represent a realistic floor, not a ceiling.
Year-Over-Year Comparison
YoY — All Roles (Jan)
+7,917%
Jan 2025: 70 sessions → Jan 2026: 5,612
↑ 80x growth
YoY — Doctors Only (Feb)
+742%
Feb 2025: 355 → Feb 2026: 2,989
↑ 8.4x doctor growth
Weekly Session High
965
Week of Feb 8–14, 2026 · +7,323% from launch week
↑ 13 → 965 sessions/week
The Growth Opportunity
🌱 The Infrastructure Is Built. The ROI Is Ahead.
The VIP network has 119 registered doctors across 58 clinics. Current output is ~3,700 sessions/month. At the "Very Good" benchmark of 200 sessions/month per doctor, the potential is 23,800 sessions/month — the platform is running at just 15.7% of its capacity. The compounding value is just beginning.
Platform Capacity Utilization
Current monthly output vs. full potential at "Very Good" benchmark (200 sessions/doctor/month)
0
Current: ~3,725/mo
Potential: 23,800/mo
Dormant Doctors
70
Registered but not yet generating sessions
+3,570 sessions/mo potential
Zero-Usage Clinics
17
In network but not yet active
Ready to activate
Near-Active Doctors
12
8–11 high-activity days — just below threshold
Highest conversion probability
Conservative Growth Projections
Base Case
~4,800
Maintain current growth rate (+30% MoM) through Q2 2026. No new clinic activations needed.
Growth Case
~7,200
Activate 8 dormant clinics + re-engage 20 near-active doctors. Achievable with current infrastructure.
Full Network Case
~15,000+
All 58 clinics active, 119 doctors at "Acceptable" benchmark (100 sessions/month). The ceiling is high.
💰 The Cost of Stopping Now
The VIP network has absorbed the hardest part — onboarding, training, habit formation. Cohort data shows doctors who reach Month 6 nearly double their usage and keep growing. Cohorts 2, 3, and 4 are all still in their high-growth ramp phase. Stopping now means paying the onboarding cost twice, while forfeiting the compounding returns that are just beginning to materialize.
Where The Next Sessions Come From